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How to Sell Successfully in Current Times
If you are just starting out in sales or are constantly in charge of new salespeople, I recommend that you use this sales method that will help you increase your sales and quickly and orderly develop a successful sales career.
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First step. - Contact all your friends, tell them about your new activity, request referrals and establish a continuous communication channel.
Although it is not really a single step that is described here, I have grouped several activities that you will have to carry out at this initial moment.
Make a list with the names of all your friends, family, and acquaintances. Then contact them, either by phone or in person. Greet them and tell them what you are currently doing. It is also an excellent opportunity to ask for referrals, in this way you will enter the mind of the prospect.
Then ask him if he would like to receive information about the benefits of your product and request his e-mail. In this way, you will not only be able to enter the mind of the prospect, but you will continually stay in him.
I show you an example, to better illustrate the method I propose:
Hi Juan, I tell you that I am in the insurance business. If you would like me to explain how you can provide security to your family, I would like that we could meet.
I would also ask you one more favor. If you know a friend who is interested in purchasing insurance, I would greatly appreciate it if you could provide him with my personal information and I will gladly assist him.
The truth is that it has been a pleasure to talk to you and I would like us to keep in touch. Would you like to receive information about the benefits of having well-being and security for your family? What is your email?
Second step. - Send an email every fifteen days about your product.
Once you've made the first contact with your potential customer, always stay in touch. Send him an email every fortnight talking about the benefits of your product or providing educational information or other information that you think may interest him. It will be a great way to stay on top of your potential customer's mind.
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Third step. - Call your potential client, once every two months.
Due to the number of potential clients that you will have, this type of call will be made every day to different clients. However, be sure to call your potential client at least once every two months. Ask him if the emails are reaching him, what he thinks about the information you are sending him, if he has any questions, etc. Remind him that it is very important to you that if he knows a friend or family member who is interested in acquiring a product from your industry, provide him with your information or contact you directly.
Step Four. - Offer some form of gratitude to the person who sent you referrals.
When one of your potential clients or one of your current clients has sent you a referral and you have made the sale, offer the person who recommended you, a gift, a thank you. It is not recommended to give money to the people who referred you, but you can offer them tickets to the movies, or a paid dinner for two, or any other token of appreciation that you consider pleasant and special.
Fifth step. - Organize an annual event for the clients who recommended you the most
Offer the people who recommended you the most a dinner, or a family day at home or in a special place. Thank them for what they did. And then take the chip out of your business and speak selflessly with all of your potential customers and their families.
In closing, you will ask me. And when do I sell? With this method you will sell at all times. You will be genuinely interested in people, their needs, and building relationships. Customers will quickly trust you and you will sell easier, faster, and more consistently.
I hope the article has been useful to you. Until next time.
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